Objectives of the conference
The service industry has evolved over the years to become the major industry of the 21st century and a highly professionalized sector as well. An increased comprehension of consumers' expectations, a better understanding of the construction of service quality and value, the latest progress on experiential consumption have all contributed to a clearer vision of the complexity of the service experience. Both practitioners and academics have devoted much time and effort in understanding those aspects and have produced models, concepts and systems that have contributed to a tremendous increase in services' creativity. In order to adapt to consumers expectations and because of a highly competitive environment, the service industry has had to innovate and identify unique selling propositions in order to remain competitive. The TTRA 2011 conference will aim to address those issues and welcomes contributions in the following areas.
Submissions of presentations, papers and posters are invited relating, but not exclusively, to the following themes:
- The concepts of creativity and innovation in tourism
- New approaches to service and product quality
- Innovative new product development and delivery
- The role of technology in service delivery
- Innovative approaches to distribution
- Experiential marketing
- The creative industries and tourism services
- Creative destination marketing strategies
- The role of design in tourism
- Innovative approaches to ethical tourism
- Case studies of creative and innovative tourism products
- New measurement and research methods
- The role of DMOS in encouraging and developing innovation
- Links between tourism and other industries
There will also be a workshop within the conference on the theme of Gastronomic Tourism, as a prime example of creativity and innovation in tourism,